So, make sure to do a lot of research and come up with good reasons why you're applying. The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.Īny hiring manager that reads this will see through the fluff. “Culture of Innovation” is something most companies claim to have. See what’s wrong here? The example doesn’t really say anything about the company. The company values of integrity and transparency really vibe with me. I believe that since I’m super creative, I’d be a good fit for the company. I’d love to work for Company XYZ because of its culture of innovation. Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization. Then, you need to figure out what you like about the company and turn that into text. Chances are, you’ll find all the information you need either on the company website or somewhere around the web. What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?.What’s the company product or service? Have you used it?.How do you do this? Well, as a start, you want to do some research about the company. Meaning, you also need to convince the HR manager that you’re really passionate about working with them. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary. They’re looking for someone that’s also a good fit for the company culture.Īfter all, employees that don’t fit in are bound to quit, sooner or later.
The HR manager doesn’t only look at whether you’ll be good at the job or not.
Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button. Step #6 - Explain why you’re a good fit for the company Learn how to write an internship cover letter here. So, here’s how that would look for our example:Īre you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Now, in this section, you need to discuss how you fulfill these requirements. Some skills in advertising on other platforms (Google Search + Twitter).
Experience managing a Facebook ad budget of $10,000+ / month.You scan the job ad and see that the top requirements are: So, open up the job ad and identify which of the responsibilities are the most critical.įor the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.īut first things first - before you even write anything, you need to learn what the most important requirements for the role are. Step #5 - Explain why you’re the perfect person for the job This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company. Now that we’ve covered the introduction, let’s talk about the body of your cover letter. See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael? I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%).
I’ve worked with Company X, a fin-tech company, for 3+ years. hit and exceed their sales goals as a Sales Manager. My name’s Michael and I’d like to help XYZ Inc. How does a good cover letter look, you might ask. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter. Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long.Ī good cover letter can spark the HR manager’s interest and get them to read your resume.Ī bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, let’s get started with the basics! What is a Cover Letter? (and Why It’s Important)Ī cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). New to cover letter writing? Give our resumes 101 video a watch before diving into the article!